Consumtion as Therapy: Individual and Country Factor effects on Stress and Optimism During a Sustained Stressor

Abstract

A life-threatening organism has created stress around the globe. Across four countries, we explore coping with stress through consumption. This research provides insight about changes in stress over time, country factors, consumer sentiment, coping activities, types of goods purchased and spending pattern effects on stress and optimism for the future.

Parker Seegmiller

Innovation Fellow, PhD Candidate @ Dartmouth CS | Applied Science Intern @ Amazon

nlp @ dartmouth college