Consumtion as Therapy: Individual and Country Factor effects on Stress and Optimism During a Sustained Stressor


A life-threatening organism has created stress around the globe. Across four countries, we explore coping with stress through consumption. This research provides insight about changes in stress over time, country factors, consumer sentiment, coping activities, types of goods purchased and spending pattern effects on stress and optimism for the future.

2022 American Marketing Association Winter Academic Conference

Link to Conference Proceedings.

Parker Seegmiller
Parker Seegmiller
Computer Science PhD Student, Dartmouth College

nlp @ dartmouth college